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Introduction to Privacy

Your privacy is important to The Dyslexia Shop Limited, and to protect your privacy we have developed a new Privacy Policy as required by the introduction of the General Data Protection Regulation (GDPR). It explains how we use any personal information we collect about you. It describes:

  • what information we collect about you;
  • how we use your information;
  • who we share your information with;
  • collection and use of Non-Personal Data;
  • your rights regarding our use of your information;
  • how long we keep your information; and
  • how to contact us.

We provide this Privacy Policy to help you understand how we collect, use, disclose, transfer, and store your information in order to provide our services. This Privacy Policy applies to only to The Dyslexia Shop Limited websites, products, services and does not apply to any third-party websites, products, services or applications, even if they are accessible via us.

The Dyslexia Shop Ltd never collects or stores information unless it is necessary or keeps it for longer than necessary. We will never sell you information to anybody or leave it unprotected.

Revision to this Privacy Policy

Any information that is collected via our Services is covered by the Privacy Policy in effect at the time such information is collected. We may revise this Privacy Policy from time to time in accordance with the law. If we make any material changes to this Privacy Policy, we will notify you of such changes by posting them on our websites and we will update the Last Updated Date above to indicate when such changes became effective.

What Information We Collect about You

Your information is the data relating to you personally, which can be used to identify you directly or indirectly. We collect and process your information to provide and improve our Services for you, to administer your use of our Services, and to enable you to enjoy and easily navigate our Services. We will be transparent about the collection and use of your information so that you can make informed decisions. You are not required to provide us with the information that we have requested, but if you choose not to do so, in many cases we will not be able to provide you with our Products and Services or to respond to any queries you may have.

We collect the following information about you:

  • Name and personal details including contact information (e.g. home and business address and address history, email address, home, business and mobile telephone numbers);
  • Job title or position;
  • Payment Card details. (Although we do not store this information in our database)

Ads you are a customer, we use your personal data to manage your account; the purchase orders, and/or services you have given it for. We will collect most of this directly from you. We may also maintain information about you that you do not directly provide to us, for example; information received from third parties, such as business partners.

The personal data we use may be about you as a personal customer or a business customer.

If you create an Account, we may also collect other information that is not considered Personal because it cannot be used by itself to identify you, such as information collected using Cookies and Other Web Technologies. Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information.

“Cookies” are small text files that are placed on your hard drive by a Web server when you access our Services. We may use both session Cookies and persistent Cookies to identify that you’ve logged in to the Services and to tell us how and when you interact with our Services. We may also use Cookies to monitor aggregate usage and Web traffic routing on our Services, and to customize and improve our Services. Unlike persistent Cookies, session Cookies are deleted when you log off from the Services and close your browser. Although most browsers automatically accept Cookies, you can change your browser options to stop automatically accepting Cookies or to prompt you before accepting Cookies. Please note, however, that if you don’t accept Cookies, you may not be able to access all portions or features of the Services.

Information Related to Use of the Services.

Our servers automatically record certain data about how a person uses our Services (“Log Data”), including that of both Account holders and non-Account holders (either, a “User”). Log Data may include certain data such as a User’s IP address, browser type, operating system, the web page that a User was visiting before accessing our Services, the pages or features of our Services to which a User browsed and the time spent on those pages or features, search terms, the links on our Services that a User clicked on and other statistics. We use Log Data to administer the Services and we analyze (and may engage third parties to analyze) Log Data to improve, customize and enhance our Services.

How We Use Your Information

We will process your personal data as necessary to perform our contract with you:

  1. To enter into, manage and perform that contract;
  2. To update our records; and
  3. To to contact you about your account and if necessary, recovering debt.

If it necessary for our own legitimate Interests or those of other persons and organisations as follows.:

  1. For good governance, accounting, and managing and auditing our business operations;
  2. To search at credit reference agencies at your home and business address if you are over 18 and apply for credit with us;
  3. To monitor emails, calls, other communications, and activities on your account;
  4. For market research, analysis and developing statistics; and
  5. To send you marketing communications

If it is necessary to comply with a legal obligation such as.:

  1. In the event that you exercise your rights under data protection laws and make requests;
  2. In order to comply with legal and regulatory requirements and any related disclosures;
  3. To establish and defend legal rights;
  4. For the prevention, detection and investigation of crime;
  5. To verify your identity, make credit checks, fraud prevention and anti-money laundering checks;
  6. To monitor emails, calls, other communications, and activities on your account.

Fibnally, based on your consent, e.g.:

  1. When you request us to disclose your personal data to other people or organisations such as a company handling a claim on your behalf, or otherwise agree to disclosures;
  2. To send you marketing communications where we have asked for your consent to do so.

Collection and Use of Non-Personal Data

“Non-Personal Data” is the data that cannot be used to identify you. We collect Non-Personal Data to understand how people use our Products and Services and to help us improve our Services to better satisfy customer needs. We may, at our own discretion, collect, use, process, transfer or disclose Non-Personal Data for other purposes as well.

We will keep your information and Non-Personal Data separate and use each independently. If we do combine Non-Personal Data with your information, the combined data will be treated as personal data. We will protect the privacy of your information through strong security and encryption and in accordance with this Privacy Policy.

Who We Share Your Information with

We will not share any information that we have collected from or about you except as described below and we will share only necessary information on the minimum basis:

  • Third parties who assist us provide our products and services;
  • Companies and other persons providing services to us;
  • Our legal and other professional advisors, including our auditors;
  • Fraud prevention agencies, credit reference agencies, and debt collection agencies if and when we open your account and periodically during your account or service management;
  • Government bodies and agencies in the UK and overseas (e.g. HMRC who may in turn share it with relevant overseas tax authorities and with regulators e.g. the Prudential Regulation Authority, the Financial Conduct Authority. the Information Commissioner's Office);
  • Courts; to comply with legal requirements, and for the administration of justice;
  • In an emergency or to otherwise protect your vital interests;
  • To protect the security or integrity of our business operations;
  • To other parties linked with your account
  • When we restructure or sell our business or its assets or have a merger or re-organisation;
  • Payment systems (e.g. Visa or Mastercard, SagePay, Paypal) who may transfer your personal data to others as necessary to operate your account and for regulatory purposes, to process transactions, resolve disputes and for statistical purposes, including sending your personal data overseas; and anyone else where we have your consent or where it is required by law.

Your Rights in relation to Our Use of Your Information

You have rights under data protection law in relation to our use of your information, including to:

  • Request access to your information, which you can do by contacting us at hello@thedyslexiashop.co.uk
  • Update or amend your information if it is inaccurate or incomplete;
  • Object to certain use of your information (which includes direct marketing, processing based on legitimate interests, and processing for purposes of scientific or historical research and statistics) on grounds relating to your particular situation;
  • Request the deletion of your information, or restrict its use, in certain circumstances (for example you can request that we erase your information where the information is no longer necessary for the purpose for which it was collected unless certain exceptions apply);
  • Withdraw any consent you have provided in respect of our use of your information;
  • Request us to return the information you have provided to us, to use for your own purposes (often called your right to data portability) where the processing is based on your consent or for the performance of a contract, and such processing is carried out by automated means; and
  • Lodge a complaint with the relevant supervisory authority.

You can exercise your right to access, update and delete your information at any time and we will be happy to assist you to exercise your right. If you have any questions about these rights or you would like exercise any of them, please contact us by sending an email to hello@thedyslexiashop.co.uk. Additional details of how to get in touch are set out below.

Please note that if you decide not to provide us with the information that we request, we may not be able to provide our services to you.

The Security and Storage of Your Information

We take all reasonable administrative, physical and electronic measures to protect the information that we collect from or about you from unauthorized access, use or disclosure.

Data privacy laws or regulations in your home country may differ from those in the places where you are located. We will collect, store, and use your information in accordance with this Privacy Policy and applicable United Kingdom laws, wherever it is processed.

How Long We Keep Your Information

We will keep your information for the period strictly necessary for fulfilling the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Our Policy towards Children

To protect children’s privacy and safety, we provide specific protection with regard to children’s personal data. We do not knowingly collect personal data from children. If you are a child under 16 you are requested not to use our services, unless your parent or guardian provides verifiable consent. If we learn that we have collected personal data of a child under 16, unless we have first obtained verifiable, explicit permission for collecting personal data of such child, we will take steps to delete the information as soon as we can.

Once a child uses any of our Services, in whole or part, such action shall be deemed representing that his/her parents agree with our policies, terms and conditions including but not limited to this Privacy Policy.

Contact Information

Please contact us at your convenience if you have any questions about our Privacy Policy through the following ways:
E-mail contact: hello@thedyslexiashop.co.uk
Address: The Dyslexia Shop Ltd, 50 Victoria Street, Felixstowe, Suffolk IP11 7EW