You know that toy your little one picks up and just... will not let go? That's the NeeDoh Baby Boo. Soft, squishy, and endlessly satisfying to squish and stretch, it's the kind of simple toy that keeps small hands happily busy.

And as a parent, you'll love that it's made from a non-toxic, dough-like compound that's as safe as it is fun.

• Great for ages 3 and up (adult supervision recommended for younger ones)
• Supports sensory and fine motor development through tactile, open-ended play
• Non-toxic and latex-free so you can feel good handing it over
• Wipes clean easily because, well, kids
• Includes: 1 x NeeDoh Baby Boos figure (styles may vary)